We don’t have a law degree and you probably don’t know much about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Stockton, California attorney, you already understand that competition is fierce. And you are aware that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven world, much of this exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we understand how important your online presence is. We are knowledgeable Stockton, California internet marketing professionals who understand our digital landscape and understand how to to direct new business to your virtual front door with top of the line techniques and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent moving on to a firm’s web page for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. To put it another way, an internet search is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that let a search engine to find your business, understand who you are, where you are located, and how relevant you are to the search. When it comes to most major search engines, including Google, user relevance is the number one most important factor of how high that search engine will rank your page.
What good law firm SEO in Stockton, California does is twofold.
● SEO broadens the number of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality conversions or leads or conversions
Your website’s relevance and authority grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm marketing. Long before the explosion of internet marketing, this was how you found your clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising together with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law firm while preparing your business for long-term success. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a comprehensive approach and expenditure with long-lasting goals in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a web search. The very best thing about good legal SEO marketing in Stockton, California is that internet marketing has the ability to drive clients to your door for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Stockton, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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