We don’t have a law degree and you probably don’t know very much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Surprise, Arizona lawyer, you already recognize that your competition is fierce. And you know that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of an online search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are top rated Surprise, Arizona internet marketing professionals who understand our current digital landscape and how to direct new clients to your virtual front door with industry-tested strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital methods that let a search engine to find your business, understand who you are, where you are, and how relevant your business is to their users. With Google, that relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Surprise, Arizona does two things:
● Internet marketing expands the quantity of prospective clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm advertising. Before the growth of online marketing, this was how you found clients. And of course, is still a place for paid ads.
In fact, paid ads in tandem with organic law firm SEO is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a house.
SEO is a total technique and investment with long-term aims in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The very best thing about good law firm SEO marketing in Surprise, Arizona is that this type of marketing has the capacity to drive potential clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Surprise, Arizona law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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