We don’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a The Bronx, New York lawyer, you already recognize that your competition is intense. And you know that developing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how essential your online presence is. We are knowledgeable The Bronx, New York internet marketing professionals who understand our virtual society and how to direct business to your virtual front door with top of the line methods and strategies. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right search engine optimization practices in place should be fundamental to achieving both your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what your potential clients find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and google to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and analyze your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced online strategies that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant your business is to their users. When it comes to most major search engines, including Google, that user relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in The Bronx, New York does two things:
● Internet marketing grows the quantity of prospective clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, you become even more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm marketing. Long before the explosion of internet marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid ads in tandem with organic law firm SEO may be a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a comprehensive technique and investment with long-lasting objectives in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in The Bronx, New York is that internet marketing has the ability to steer clients to your office for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top The Bronx, New York law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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