Our team doesn’t have a law degree and, chances are, you probably don’t know much about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a The Woodlands, Texas attorney, you already know that competition is intense. And you know that developing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s technology-driven world, much of this exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated The Woodlands, Texas internet marketing professionals who recognize our current online landscape and know how to direct new business to your digital doorstep with industry-tested strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that let a search engine to find your business, understand who you are, where you are located, and how relevant your business is to the search. With Google, that relevance is the number one driver of how high that search engine will rank your page.
What good law firm search engine optimization in The Woodlands, Texas does is twofold.
● SEO expands the quantity of prospective clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
As informative and helpful content is added, your site’s relevance and authority builds.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm advertising. Long before the growth of internet marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a total approach and investment with long-term aims in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in The Woodlands, Texas is that internet marketing has the capacity to drive clients to your office door for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top The Woodlands, Texas law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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