The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Thornton, Colorado lawyer, you already know that competition is intense. And you are aware that expanding your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, much of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how important your virtual presence is. We are knowledgeable Thornton, Colorado online marketing professionals who understand our virtual society and understand how to to direct business to your virtual front door with cutting edge techniques and strategies. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be fundamental to accomplishing both your short-term and long-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online methods that let a search engine to find your business, understand who you are, where your business is located, and how relevant your business is to the search. With Google, that user relevance is the the most important driver of how they will rank your page.
High-quality law firm internet marketing in Thornton, Colorado does two things well:
● SEO increases the quantity of prospective clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your website’s relevance grows with each new piece of content added.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal marketing. Before the growth of online marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your law firm while making sure your business is prepared for long-term success. You may wish to think of paid ads like renting a condo and search engine optimization like building a your own house.
SEO is a comprehensive approach and expenditure with long-term objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in Thornton, Colorado is that internet marketing has the ability to drive clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Thornton, Colorado law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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