We don’t have a law degree and you probably don’t know much about SEO. Herein lies what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Thousand Oaks, California lawyer, you already recognize that competition is intense. And you know that growing your law practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven society, much of this valuable exposure will come via a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are experienced Thousand Oaks, California internet marketing professionals who understand our current digital landscape and know how to direct new business to your virtual front door with cutting edge techniques and strategies. Whether you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to find your business, comprehend who you are, where you are located, and how relevant you are to their users. With Google, user relevance is the the most important driver of how the search engine will rank your website.
What good law firm search engine optimization in Thousand Oaks, California does is twofold.
● SEO expands the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm marketing. Before the growth of online marketing, this was how you found your clients. And of course, is still a place for paid advertising.
Paid ads in tandem with organic law firm SEO is a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your law practice while preparing your business for success in the long run. Think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a comprehensive technique and investment with long-term aims in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via a google search. The best thing about good legal SEO marketing in Thousand Oaks, California is that it has the capacity to drive clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Thousand Oaks, California law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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