The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Tri-Cities, Washington attorney, you already recognize that competition is intense. And you are aware that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven society, much of this valuable exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we know how important your digital presence is. We are knowledgeable Tri-Cities, Washington online marketing specialists who understand our digital landscape and understand how to to direct new clients to your virtual doorstep with industry-tested techniques and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be fundamental to achieving both your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a law firm’s web page for additional action. Propelling what your potential clients find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online methods that allow a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant your business is to the search. With Google, that relevance is the number 1 most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Tri-Cities, Washington does two things:
● SEO grows the number of prospective clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
As informative and helpful content is added, your website’s relevance grows bigger.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal marketing. Long before the growth of web marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
In fact, paid ads together with organic law firm SEO is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a total technique and investment with long-term targets in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in Tri-Cities, Washington is that internet marketing has the capability to drive clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Tri-Cities, Washington law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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