Our team doesn’t have a Juris Doctorate and you probably don’t know a lot about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Tyler, Texas attorney, you already recognize that your competition is fierce. And you know that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven society, a lot of this exposure will come via an internet search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Tyler, Texas internet marketing professionals who recognize our current online landscape and know how to direct new clients to your virtual doorstep with cutting edge strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a firm’s website for further action. Determining what your potential clients find on that search is good, solid SEO. In other words, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical online techniques that let a search engine to “find” you, comprehend who you are, where you are, and how relevant your business is to their users. When it comes to Google, user relevance is the number one driver of how they will rank your website.
High-quality law firm internet marketing in Tyler, Texas does two things well:
● It increases the number of prospective clients that your law office can reach
● SEO distills those potential clients further into quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal advertising. Long before the growth of internet marketing, this was how you found prospective clients. And there, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your practice while preparing your business for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic approach and expenditure with long-term goals in mind. Great SEO builds on itself and allows your clients to find your law office when they need you most via an online search. The best thing about good legal SEO marketing in Tyler, Texas is that internet marketing has the ability to drive clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Tyler, Texas law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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