The folks at BSP Marketing don’t have a J.D. and you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on authorities in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Upper East Side, New York attorney, you already recognize that your competition is intense. And you know that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we understand how important your online presence has become. We are knowledgeable Upper East Side, New York internet marketing professionals who understand our current virtual landscape and how to direct new business to your virtual doorstep with cutting edge methods and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right SEO practices in place should be foundational to accomplishing your short-term and long-term organizational objectives.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent moving on to a firm’s web page for additional action. Determining what users find on that search is good, solid SEO. In other words, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to find your business, comprehend who you are, where you are, and how relevant you are to the search. When it comes to most major search engines, including Google, that user relevance is the number 1 most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Upper East Side, New York does two things:
● It expands the number of prospective clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, you become even more powerful.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal marketing. Before the explosion of internet marketing, paid ads were how you found clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your practice while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a comprehensive technique and investment with long-term aims in mind. It builds on itself and allows your potential clients to find your law office when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in Upper East Side, New York is that it has the capability to drive clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Upper East Side, New York law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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