We don’t have a J.D. and you probably don’t know very much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Upper West Side, New York attorney, you already recognize that competition is intense. And you are aware that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven society, much of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Upper West Side, New York internet marketing professionals who understand our current online landscape and know how to direct new business to your digital doorstep with industry-tested techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant your business is to their users. When it comes to most major search engines, including Google, that user relevance is the number 1 driver of how high that search engine will rank your page.
What good law firm SEO in Upper West Side, New York does is twofold.
● Internet marketing increases the quantity of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, you become even more powerful.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal advertising. Before the surge of online marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
In fact, paid digital advertising together with organic law firm SEO is a good way to make your marketing efforts work towards both long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately grow your law practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a your own house.
Search Engine Optimization is a total technique and expenditure with long-lasting targets in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Upper West Side, New York is that this type of marketing has the ability to drive clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Upper West Side, New York law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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