We don’t have a Juris Doctorate and you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Venice, Pennsylvania lawyer, you already recognize that competition is fierce. And you know that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how essential your online presence is. We are knowledgeable Venice, Pennsylvania online marketing professionals who understand our digital landscape and know how to to direct new clients to your virtual front door with cutting edge techniques and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing both your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s website for further action. Determining what users find on that search is good, solid SEO. In other words, this is how your potential clients are searching for you.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to their users. With Google, user relevance is the number one driver of how they will rank your website.
What high quality law firm search engine optimization in Venice, Pennsylvania does is twofold.
● Internet marketing grows the amount of potential clients that you reach
● It distills those potential clients further into quality conversions or leads or conversions
Search engines view your authority as growing exponentially. With every new strategy implementation and high-quality content addition, you become more powerful.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal advertising. Before the explosion of online marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and expenditure with long-term goals in mind. Great SEO builds on itself and allows your clients to find you when they need you most via a google search. The very best thing about good law firm SEO marketing in Venice, Pennsylvania is that this type of marketing has the capability to steer potential clients to your office for many years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Venice, Pennsylvania law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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