Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Victorville, California attorney, you already know that your competition is fierce. And you know that expanding your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven world, much of this exposure will come via an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we know how important your virtual presence is. We are experienced Victorville, California internet marketing professionals who understand our current virtual society and understand how to to direct new clients to your virtual front door with cutting edge techniques and tactics. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO practices in place should be foundational to achieving your short-term and long-term business objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant your business is to their users. When it comes to Google, that user relevance is the number one factor of how they will rank your page.
High-quality law firm internet marketing in Victorville, California does two things:
● SEO expands the quantity of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your website’s relevance grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm marketing. Before the surge of web marketing, this was how you found clients. And there, is still a place for paid ads.
Paid ads together with organic law firm SEO may be a good way to make sure your marketing works with both your immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your law practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic technique and expenditure with long-term goals in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via an internet search. The best thing about good legal natural search engine optimization marketing in Victorville, California is that this type of marketing has the capability to drive potential clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Victorville, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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