We don’t have a law degree and you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Warren, Michigan lawyer, you already recognize that your competition is intense. And you are aware that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, a lot of this exposure will come in the form of an online search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your digital presence has become. We are knowledgeable Warren, Michigan online marketing professionals who understand our virtual landscape and know how to to direct new business to your virtual doorstep with industry-tested methods and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to achieving both your long-term and short-term law practice objectives.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with 74 percent proceeding to a law firm’s web page for additional action. Determining what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your online properties.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, measure, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online techniques that allow a search engine to find your business, comprehend what you do for a living, where your business is located, and how relevant your business is to the search. With Google, that user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Warren, Michigan does two things:
● It expands the number of prospective clients that your practice can reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm advertising. Long before the explosion of online marketing, paid ads were how you found your clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO is a good way to make sure your marketing works with both your immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately expand your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic technique and investment with long-lasting targets in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via a google search. The very best thing about good law firm natural search engine optimization marketing in Warren, Michigan is that internet marketing has the ability to steer clients to your office for years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Warren, Michigan law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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