Our team doesn’t have a law degree and you probably don’t know much about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Waterbury, Connecticut lawyer, you already understand that competition is intense. And you are aware that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s internet-driven world, much of this exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how essential your online presence is. We are experienced Waterbury, Connecticut internet marketing specialists who understand our current virtual society and how to direct new clients to your virtual front door with industry-tested techniques and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a tune-up in your maketing strategy, having the right search engine optimization practices in place should be foundational to achieving both your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your primary competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your data to ensure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to find your business, understand who you are, where your business is located, and how relevant you are to the search. When it comes to Google, that user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Waterbury, Connecticut does two things:
● It expands the quantity of potential clients that your practice can reach
● It distills those potential clients further into quality conversions or leads or conversions
As new and informative content is added, your website’s relevance builds.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm marketing. Long before the growth of internet marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid ads together with organic legal SEO is a good way to make sure your marketing works with both your immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately expand your law firm while preparing your business for success in the long run. You may wish to think of paid ads like renting a condo and SEO like building a house.
Search Engine Optimization is a comprehensive technique and expenditure with long-lasting objectives in mind. It builds on itself and makes it possible for your clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Waterbury, Connecticut is that it has the capacity to steer clients to your office for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Waterbury, Connecticut law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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