The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a West Covina, California attorney, you already recognize that competition is fierce. And you know that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s technology-driven society, a lot of this exposure will come in the form of an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we recognize how essential your online presence has become. We are experienced West Covina, California online marketing specialists who understand our virtual society and understand how to to direct new business to your virtual doorstep with industry-tested methods and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right SEO techniques in place should be fundamental to achieving both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
But are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and google to your online properties.
● We research your competitors to see where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that let a search engine to find your business, understand who you are, where you are, and how relevant your business is to their users. When it comes to Google, user relevance is the the most important driver of how the search engine will rank your page.
High-quality law firm internet marketing in West Covina, California does two things:
● Internet marketing broadens the number of prospective clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Your website’s relevance and authority grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid legal marketing. Long before the growth of online marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately expand your practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and SEO like building a house.
SEO is a comprehensive approach and investment with long-term targets in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via an internet search. The very best thing about good legal natural search engine optimization marketing in West Covina, California is that this type of marketing has the capability to drive potential clients to your office door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top West Covina, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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