The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a West Jordan, Utah lawyer, you already recognize that your competition is intense. And you are aware that developing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this valuable exposure will come via an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we understand how essential your digital presence is. We are knowledgeable West Jordan, Utah internet marketing specialists who understand our digital landscape and how to direct new clients to your virtual front door with cutting edge methods and strategies. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be foundational to accomplishing your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent proceeding to a firm’s web page for further action. Propelling what users find on that search is good, solid search engine optimization. To put it another way, this is how your prospective clients are searching for you.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We research your primary competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, measure, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to find your business, comprehend who you are, where you are, and how relevant your business is to their users. When it comes to Google, that user relevance is the number one factor of how they will rank your page.
What high quality law firm search engine optimization in West Jordan, Utah does is twofold.
● Internet marketing increases the number of prospective clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your website become more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid legal advertising. Before the surge of online marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can quickly grow your law practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a total approach and investment with long-term goals in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in West Jordan, Utah is that internet marketing has the ability to steer potential clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top West Jordan, Utah law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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