Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a West Reno, Nevada attorney, you already know that competition is intense. And you know that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, much of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced West Reno, Nevada internet marketing specialists who understand our current online landscape and know how to direct new business to your virtual doorstep with cutting edge techniques and strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to accomplishing your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both people to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online strategies that allow a search engine to find your business, understand what you do for a living, where your business is located, and how relevant your business is to their users. When it comes to most major search engines, including Google, relevance is the number one driver of how high that search engine will rank your page.
What good law firm internet marketing in West Reno, Nevada does is twofold.
● It broadens the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality conversions or conversions
As new and informative content is added, your site’s relevance builds.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys understand paid legal marketing. Before the surge of web marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately grow your practice while preparing your business for success in the long run. Think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and investment with long-lasting targets in mind. Great SEO builds on itself and enables your potential clients to find you when they need you most via a web search. The best thing about good legal SEO marketing in West Reno, Nevada is that this type of marketing has the capability to drive clients to your office for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top West Reno, Nevada law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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