The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know very much about SEO. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Westmoor, Indiana lawyer, you already understand that competition is intense. And you know that growing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven society, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are experienced Westmoor, Indiana internet marketing specialists who recognize our current online landscape and know how to direct new business to your virtual doorstep with cutting edge strategies. No matter if you are a solo practitioner on a budget or a large firm that is in need of a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your online properties.
● We research your competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that allow a search engine to “find” you, comprehend who you are, where your business is located, and how relevant your business is to their users. When it comes to Google, user relevance is the the most important driver of how they will rank your page.
High-quality law firm internet marketing in Westmoor, Indiana does two things:
● Internet marketing expands the amount of potential clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal advertising. Long before the growth of online marketing, this was how you found clients. And of course, is still a place for paid ads.
Paid ads together with organic legal SEO is a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a comprehensive technique and investment with long-lasting targets in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The very best thing about good law firm natural search engine optimization marketing in Westmoor, Indiana is that internet marketing has the ability to steer potential clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Westmoor, Indiana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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