Our team doesn’t have a law degree and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Williamson, Texas lawyer, you already recognize that competition is intense. And you know that growing your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven world, much of this exposure will come via a Google search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Williamson, Texas internet marketing specialists who understand our current virtual landscape and how to direct new business to your virtual front door with cutting edge strategies. Whether you are a one person practice on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place should be foundational to achieving your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s web page for further action. Propelling what users find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and google to your online properties.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to “find” you, understand what you do for a living, where you are, and how relevant you are to their users. With Google, user relevance is the number one factor of how the search engine will rank your page.
High-quality law firm internet marketing in Williamson, Texas does two things:
● Internet marketing grows the amount of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
As new and informative content is added, your site’s relevance and authority builds.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid legal advertising. Before the surge of online marketing, this was how you found your clients. And of course, is still a place for paid ads.
Paid ads in tandem with organic legal SEO may be a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a total approach and expenditure with long-term goals in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Williamson, Texas is that this type of marketing has the capacity to steer clients to your office door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Williamson, Texas law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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