We don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. Since no one can be an authority on everything, we rely on experts in other areas to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Alief, Texas attorney, you already recognize that your competition is fierce. And you are aware that growing your law practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your door.
In today’s internet-driven world, much of this exposure will come in the form of an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Marketing, we recognize how essential your online presence has become. We are knowledgeable Alief, Texas internet marketing professionals who understand our current virtual landscape and know how to to direct new clients to your virtual doorstep with industry-tested techniques and tactics. Together with us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your long-term and short-term law practice goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent proceeding to a firm’s web page for further action. Propelling what users find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are they finding you – or your competition?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of practiced digital techniques that allow a search engine to find your business, understand what you do for a living, where you are, and how relevant your business is to their users. With Google, that user relevance is the the most important driver of how they will rank your page.
High-quality law firm internet marketing in Alief, Texas does two things:
● Internet marketing expands the amount of potential clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
Your firm’s website’s authority increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal marketing. Before the growth of online marketing, this was how you found clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to make your marketing work both your long-term and immediate goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law firm while preparing your business for long-term success. Think of paid advertising like renting a condo and search engine optimization like building a house.
SEO is a total approach and expenditure with long-lasting aims in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via an internet search. The best thing about good law firm SEO marketing in Alief, Texas is that this type of marketing has the capacity to drive clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Alief, Texas law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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