The folks at BSP Marketing don’t have a law degree and you probably don’t know a lot about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Allentown, Pennsylvania lawyer, you already understand that competition is fierce. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s internet-driven society, a lot of this exposure will come via an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are experienced Allentown, Pennsylvania internet marketing specialists who recognize our current online landscape and know how to direct new business to your virtual doorstep with cutting edge techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right SEO practices in place is key to your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We research your competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online methods that let a search engine to find your business, understand who you are, where you are located, and how relevant your business is to their users. With Google, user relevance is the number one driver of how the search engine will rank your website.
What good law firm internet marketing in Allentown, Pennsylvania does is twofold.
● Internet marketing expands the amount of prospective clients that your law office can reach
● SEO distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm marketing. Before the surge of web marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
In many cases, paid ads together with organic law firm search engine optimization is a great way to make your marketing efforts work towards both immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a comprehensive approach and expenditure with long-lasting targets in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an internet search. The very best thing about good law firm natural search engine optimization marketing in Allentown, Pennsylvania is that it has the capacity to steer potential clients to your virtual door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Allentown, Pennsylvania law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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