We don’t have a J.D. and, chances are, you probably don’t know much about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Ann Arbor, Michigan lawyer, you already understand that competition is intense. And you are aware that expanding your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s technology-driven world, a lot of this exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your virtual presence has become. We are experienced Ann Arbor, Michigan internet marketing professionals who understand our current virtual society and understand how to to direct business to your virtual doorstep with top of the line methods and strategies. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization practices in place should be foundational to achieving your short-term and long-term business objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and google to your website.
● We research your competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to “find” you, comprehend who you are, where you are located, and how relevant your business is to the search. With Google, that user relevance is the number one most important factor of how high that search engine will rank your page.
High-quality law firm internet marketing in Ann Arbor, Michigan does two things:
● Internet marketing increases the number of potential clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or conversions
Your website’s relevance and authority increases with each new piece of content added.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid legal marketing. Long before the explosion of online marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
In many cases, paid digital advertising together with organic law firm search engine optimization is a great way to make your marketing work towards both long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately grow your law firm while preparing your business for success in the long run. Think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a comprehensive technique and investment with long-term aims in mind. It builds on itself and enables your potential clients to find your law office when they need you most via a google search. The best thing about good legal natural search engine optimization marketing in Ann Arbor, Michigan is that this type of marketing has the capacity to steer clients to your door for years in the future.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Ann Arbor, Michigan law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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