The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know a lot about SEO. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Arvada, Colorado attorney, you already know that competition is intense. And you know that growing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this valuable exposure will come in the form of a Google search. As millennials become older, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
We are experienced Arvada, Colorado internet marketing specialists who recognize our current digital landscape and know how to direct business to your digital front door with industry-tested techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s website for further action. Propelling what users find on that search is good, solid SEO. To put it another way, an internet search is how your prospective clients are searching for you.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical digital methods that allow a search engine to find your business, comprehend who you are, where you are, and how relevant your business is to their users. When it comes to Google, user relevance is the the most important driver of how they will rank your page.
High-quality law firm internet marketing in Arvada, Colorado does two things:
● It broadens the number of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, your website become more powerful.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers already understand paid law firm marketing. Before the growth of online marketing, paid ads were how you found clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly grow your law practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and investment with long-term objectives in mind. It builds on itself and makes it possible for your clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Arvada, Colorado is that this type of marketing has the capacity to steer potential clients to your office door for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Arvada, Colorado law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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