The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know much about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Austin, Texas lawyer, you already understand that your competition is fierce. And you are aware that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, a lot of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are experienced Austin, Texas internet marketing professionals who understand our current virtual landscape and know how to direct business to your virtual doorstep with industry-tested techniques and strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with about 74 percent proceeding to a firm’s website for further action. Determining what your potential clients find on that search is good, solid SEO. To put it another way, this is how your potential clients are searching for you.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced online methods that allow a search engine to “find” you, understand what you do for a living, where you are located, and how relevant you are to their users. With Google, that relevance is the number one most important factor of how that search engine will rank your page.
High-quality law firm internet marketing in Austin, Texas does 2 things:
● It grows the amount of potential clients that your law office can reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers already understand paid law firm marketing. Long before the explosion of online marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In fact, paid digital advertising in tandem with organic law firm SEO is a great way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your practice while preparing your business for long-term success. Think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a comprehensive technique and investment with long-lasting goals in mind. Great SEO builds on itself and enables your potential clients to find your law office when they need you most via a web search. The best thing about good law firm SEO marketing in Austin, Texas is that it has the capacity to steer clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Austin, Texas law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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