Our team doesn’t have a J.D. and, chances are, you probably don’t know very much about SEO. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Bayway, New Jersey attorney, you already recognize that your competition is intense. And you know that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven society, much of this exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we recognize how important your virtual presence is. We are knowledgeable Bayway, New Jersey internet marketing professionals who understand our digital landscape and know how to to direct new business to your virtual doorstep with top of the line methods and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right search engine optimization practices in place should be foundational to accomplishing both your long-term and short-term organizational objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals looking for legal advice will use an internet search engine, with 74 percent moving on to a law firm’s web page for further action. Propelling what your potential clients find on that search is good, solid search engine optimization. In other words, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, assess, and analyze your data to make sure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online techniques that allow a search engine to “find” you, understand what you do for a living, where you are, and how relevant your business is to their users. With Google, that user relevance is the number 1 driver of how that search engine will rank your page.
High-quality law firm internet marketing in Bayway, New Jersey does two things:
● Internet marketing increases the number of prospective clients that you reach
● It distills those potential clients further into high quality leads or conversions
Your website’s authority increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal advertising. Long before the growth of online marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately expand your law firm while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a your own house.
SEO is a holistic technique and investment with long-term goals in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The very best thing about good legal SEO marketing in Bayway, New Jersey is that this type of marketing has the capacity to drive potential clients to your door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing company devoted to serving top Bayway, New Jersey law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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