The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know much about SEO. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Bedford-Stuyvesant, New York attorney, you already recognize that competition is intense. And you know that expanding your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s internet-driven world, a lot of this exposure will come via an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your competitive advantage.
We are experienced Bedford-Stuyvesant, New York internet marketing professionals who understand our current online landscape and how to direct new clients to your virtual doorstep with cutting edge techniques and strategies. No matter if you are a one person practice on a tight budget or a large firm that is in need of a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of individuals looking for legal advice will use a search engine, with 74 percent proceeding to a firm’s web page for further action. Determining what your potential clients find on that search is good, solid SEO. In other words, an internet search is how your prospective clients are searching for you.
But are they finding you – or your competition?
When creating a successful internet strategy for your practice, we focus on several important areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both people to your online properties.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your data to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online strategies that allow a search engine to “find” you, understand what you do for a living, where your business is located, and how relevant your business is to the search. When it comes to Google, that user relevance is the number one factor of how the search engine will rank your page.
What good law firm internet marketing in Bedford-Stuyvesant, New York does is twofold.
● SEO expands the quantity of prospective clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm advertising. Long before the growth of web marketing, this was how you found clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly expand your law practice while making sure your business is prepared for long-term success. Think of paid advertising like renting a condo and SEO like building a house.
Search Engine Optimization is a total approach and expenditure with long-lasting targets in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Bedford-Stuyvesant, New York is that it has the ability to drive potential clients to your office for years to come.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Bedford-Stuyvesant, New York law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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