Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. Herein lies what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Boise, Idaho lawyer, you already recognize that your competition is fierce. And you are aware that expanding your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, much of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Boise, Idaho internet marketing professionals who understand our current virtual landscape and know how to direct new clients to your digital front door with cutting edge techniques and strategies. Whether you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that let a search engine to find your business, understand who you are, where you are, and how relevant you are to their users. With Google, that user relevance is the the most important driver of how the search engine will rank your website.
What good law firm internet marketing in Boise, Idaho does is twofold.
● It broadens the quantity of prospective clients that your practice can reach
● SEO distills those potential clients further into quality leads or conversions
Your firm’s website’s relevance increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm marketing. Long before the explosion of online marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid ads in tandem with organic legal SEO may be a good way to make sure your marketing works with both your long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately expand your practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a holistic technique and expenditure with long-lasting targets in mind. It builds on itself and enables your clients to find you when they need you most via a google search. The very best thing about good law firm SEO marketing in Boise, Idaho is that it has the capability to steer clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Boise, Idaho law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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