Our team doesn’t have a Juris Doctorate and you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Brandeis, California lawyer, you already understand that competition is fierce. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s technology-driven society, a lot of this exposure will come in the form of an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
We are top rated Brandeis, California internet marketing specialists who recognize our current virtual landscape and know how to direct business to your virtual front door with industry-tested techniques and strategies. No matter if you are a one person practice on a budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place should be foundational to your short-term and long-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical online methods that let a search engine to find your business, understand who you are, where you are, and how relevant your business is to the search. With Google, that user relevance is the number one driver of how the search engine will rank your website.
High-quality law firm internet marketing in Brandeis, California does 2 things:
● It expands the number of potential clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid legal marketing. Before the growth of online marketing, paid ads were how you found your clients. And there, is still a place for paid advertising.
In fact, paid ads together with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your law practice while preparing your business for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a holistic approach and expenditure with long-term objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in Brandeis, California is that it has the capability to steer clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing agency devoted to serving top Brandeis, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
Fill the form in order to reach to us.