The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Buffalo, New York lawyer, you already recognize that your competition is intense. And you know that developing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your practice.
In today’s technology-driven society, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, SEO represents your competitive advantage.
We are top rated Buffalo, New York internet marketing specialists who understand our current digital landscape and know how to direct new clients to your digital doorstep with industry-tested strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to find your business, understand what you do for a living, where you are located, and how relevant your business is to the search. With Google, user relevance is the number 1 most important factor of how that search engine will rank your page.
What good law firm SEO in Buffalo, New York does is twofold.
● Internet marketing expands the number of potential clients that your practice can reach
● It distills those potential clients further into high quality conversions or conversions
Search engines view your authority as increasing exponentially. With each new strategy implementation and high-quality content addition, your online properties become more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid legal advertising. Long before the surge of internet marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a good way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. In this way, you can immediately grow your law firm while preparing your business for success in the long run. Think of paid advertising like renting a condo and SEO like building a house.
SEO is a total approach and investment with long-term objectives in mind. It builds on itself and allows your clients to find you when they need you most via a google search. The very best thing about good legal SEO marketing in Buffalo, New York is that internet marketing has the capacity to drive clients to your door for many years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Buffalo, New York law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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