Our team doesn’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Bushwick, New York attorney, you already recognize that competition is fierce. And you know that growing your legal practice means getting in front of the right clients at the right time. That exposure, is the single most important thing that brings new clients to your office.
In today’s internet-driven world, much of this valuable exposure will come via an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Bushwick, New York internet marketing professionals who recognize our current digital landscape and know how to direct new clients to your digital doorstep with industry-tested techniques and strategies. No matter if you are a one person practice on a budget or a large firm that is in need of a marketing tune-up, getting the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competition.
● Our team creates original and engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and evaluate your data to ensure that you are keeping competitive.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that let a search engine to “find” you, understand what you do for a living, where you are located, and how relevant your business is to their users. When it comes to most major search engines, including Google, that relevance is the number one driver of how high that search engine will rank your page.
What good law firm SEO in Bushwick, New York does is twofold.
● It increases the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or conversions
Your website’s relevance grows with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid legal advertising. Before the growth of internet marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid advertising like renting an apartment and SEO like building a house.
SEO is a comprehensive approach and expenditure with long-lasting aims in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in Bushwick, New York is that it has the capability to steer clients to your door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Bushwick, New York law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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