We don’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Cary, North Carolina lawyer, you already understand that competition is fierce. And you are aware that growing your legal practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your door.
In today’s technology-driven world, much of this valuable exposure will come via a Google search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
We are top rated Cary, North Carolina internet marketing specialists who recognize our current online landscape and know how to direct new clients to your virtual front door with industry-tested strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, getting the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We research your competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We track, assess, and evaluate your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of practiced digital techniques that let a search engine to find your business, understand who you are, where you are located, and how relevant you are to their users. With Google, that relevance is the number one driver of how high that search engine will rank your page.
What good law firm SEO in Cary, North Carolina does is twofold.
● SEO grows the number of potential clients that you reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new strategy implementation and high-quality content addition, you become even more powerful.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers understand paid law firm marketing. Before the explosion of online marketing, this was how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic legal SEO may be a good way to make sure your marketing works with both your long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can quickly grow your practice while making sure your business is prepared for long-term success. Think of paid ads like renting an apartment and SEO like building a your own house.
SEO is a holistic technique and expenditure with long-lasting aims in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via a web search. The very best thing about good legal SEO marketing in Cary, North Carolina is that internet marketing has the capacity to drive potential clients to your virtual door for years to come.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Cary, North Carolina law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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