The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know very much about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Centennial, Colorado lawyer, you already know that your competition is intense. And you know that growing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this exposure will come via an online search. As millennials become older, as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Centennial, Colorado internet marketing specialists who understand our current online landscape and know how to direct new business to your digital doorstep with industry-tested techniques and strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to your long-term and short-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent proceeding to a law firm’s web page for further action. Determining what users find on that search is good, solid SEO. In other words, an internet search is how your prospective clients are searching for you.
But are they finding you – or your competition?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put your practice ahead of your competitors.
● We create original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and analyze your website analytics to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital methods that let a search engine to “find” you, understand who you are, where you are, and how relevant you are to the search. With Google, relevance is the number one driver of how high that search engine will rank your page.
High-quality law firm internet marketing in Centennial, Colorado does two things well:
● It increases the amount of potential clients that your practice can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Search engines view your authority as increasing exponentially. With every new strategy implementation and high-quality content addition, your website become more powerful.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm advertising. Long before the explosion of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid ads.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a good way to make your marketing work towards both long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can immediately grow your law practice while making sure your business is prepared for long-term success. Think of paid ads like renting a condo and search engine optimization like building a your own house.
SEO is a holistic technique and investment with long-lasting targets in mind. It builds on itself and allows your clients to find your law office when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Centennial, Colorado is that it has the ability to drive potential clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Centennial, Colorado law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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