Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Charleston, South Carolina attorney, you already understand that your competition is intense. And you are aware that growing your law practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings new clients to your practice.
In today’s technology-driven world, a lot of this exposure will come via a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Marketing, we understand how important your digital presence is. We are experienced Charleston, South Carolina internet marketing professionals who understand our current virtual landscape and understand how to to direct new clients to your virtual front door with industry-tested methods and tactics. With us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital methods that allow a search engine to “find” you, comprehend who you are, where you are, and how relevant you are to their users. With Google, that user relevance is the number one factor of how they will rank your page.
What high quality law firm internet marketing in Charleston, South Carolina does is twofold.
● It grows the number of prospective clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm advertising. Long before the surge of internet marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately expand your practice while preparing your business for success in the long run. You may wish to think of paid advertising like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a comprehensive approach and expenditure with long-term goals in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in Charleston, South Carolina is that this type of marketing has the capability to drive potential clients to your office door for years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top Charleston, South Carolina law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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