The folks at BSP Marketing don’t have a law degree and you probably don’t know very much about SEO. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Chattanooga, Tennessee lawyer, you already understand that your competition is intense. And you are aware that developing your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven society, much of this valuable exposure will come in the form of an internet search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Legal Marketing, we understand how important your online presence is. We are knowledgeable Chattanooga, Tennessee online marketing specialists who understand our digital society and how to direct new clients to your virtual front door with top of the line techniques and tactics. With us, you can compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a tune-up in your maketing strategy, having the right SEO practices in place should be foundational to achieving both your short-term and long-term law practice objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to a firm’s web page for further action. Determining what users find on that search is good, solid search engine optimization. In other words, this is how your prospective clients are searching for you.
Are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original, engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both people to your website.
● We conduct ongoing research of your primary competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to find your business, understand who you are, where you are located, and how relevant your business is to their users. With Google, that user relevance is the number one factor of how the search engine will rank your page.
What good law firm internet marketing in Chattanooga, Tennessee does is twofold.
● Internet marketing increases the number of potential clients that your law office can reach
● It distills those potential clients further into quality leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, you become even more powerful.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal marketing. Long before the explosion of internet marketing, paid ads were how you found clients. And of course, is still a place for paid advertising.
In many cases, paid ads in tandem with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately grow your law practice while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a holistic approach and investment with long-term aims in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via a google search. The very best thing about good law firm natural search engine optimization marketing in Chattanooga, Tennessee is that this type of marketing has the capacity to drive potential clients to your office door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing company devoted to serving top Chattanooga, Tennessee law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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