Our team doesn’t have a law degree and, chances are, you probably don’t know much about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Chesterfield, Utah attorney, you already know that competition is intense. And you know that developing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your office.
In today’s technology-driven society, a lot of this exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how important your virtual presence is. We are experienced Chesterfield, Utah online marketing professionals who understand our virtual landscape and understand how to to direct business to your virtual doorstep with industry-tested techniques and strategies. Together with us, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right search engine optimization practices in place should be fundamental to achieving both your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t need to believe us. According to the National Law Review, 96 percent of people seeking legal advice will use an internet search engine, with 74 percent moving on to a firm’s web page for additional action. Determining what your potential clients find on that search is good, solid search engine optimization. In other words, an internet search is how your potential clients are searching for you.
Are they finding you – or your competition?
When it comes to executing your online law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put you ahead of your competition.
● Our team creates original and engaging, keyword-driven content including money pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your website analytics to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital strategies that let a search engine to find your business, understand what you do for a living, where your business is located, and how relevant you are to their users. With Google, user relevance is the number one driver of how the search engine will rank your website.
What good law firm internet marketing in Chesterfield, Utah does is twofold.
● Internet marketing expands the amount of prospective clients that your practice can reach
● SEO distills those potential clients further into quality conversions or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your website become more powerful.
The larger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm marketing. Long before the explosion of online marketing, this was how you found prospective clients. And there, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately expand your law firm while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a total approach and expenditure with long-lasting objectives in mind. It builds on itself and allows your clients to find your law office when they need you most via an online search. The very best thing about good legal SEO marketing in Chesterfield, Utah is that it has the ability to drive potential clients to your door for years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top Chesterfield, Utah law firms. We know, understand, and love legal SEO. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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