We don’t have a J.D. and you probably don’t know a lot about SEO. Herein lies what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us thrive.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Chinatown, California lawyer, you already understand that competition is intense. And you know that expanding your law practice means getting in front of the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, a lot of this exposure will come via an online search. As millennials become older, and as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
We are top rated Chinatown, California internet marketing professionals who understand our current online landscape and know how to direct new clients to your virtual doorstep with cutting edge strategies. No matter if you are a solo practitioner on a tight budget or a large firm that is in need of a marketing tune-up, having the right SEO practices in place should be foundational to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
Are they finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we utilize the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital techniques that let a search engine to find your business, understand what you do for a living, where you are located, and how relevant you are to the search. When it comes to Google, that user relevance is the the most important factor of how the search engine will rank your page.
What high quality law firm internet marketing in Chinatown, California does is twofold.
● SEO expands the amount of potential clients that your practice can reach
● SEO distills those potential clients further into high quality conversions or leads or conversions
As new and informative content is added, your website’s relevance builds.
The larger your web of authority, the more importance Google assigns your website.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid law firm advertising. Long before the growth of web marketing, this was how you found your clients. And there, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO may be a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can immediately expand your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a total technique and expenditure with long-term objectives in mind. It builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The best thing about good law firm natural search engine optimization marketing in Chinatown, California is that this type of marketing has the ability to drive clients to your door for years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Chinatown, California law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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