We don’t have a law degree and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Columbia, Missouri lawyer, you already know that your competition is intense. And you know that growing your legal practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s technology-driven society, a lot of this valuable exposure will come via an internet search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, SEO represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how essential your virtual presence is. We are experienced Columbia, Missouri online marketing professionals who understand our virtual landscape and understand how to to direct new clients to your virtual front door with industry-tested techniques and tactics. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that requires a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to accomplishing both your short-term and long-term business objectives.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid SEO.
But are your potential clients finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally put your practice ahead of your competition.
● We create original, engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social to drive both humans and google to your website.
● We conduct ongoing research of your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We keep track of, measure, and analyze your data to ensure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical online techniques that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to the search. When it comes to Google, that user relevance is the number one driver of how the search engine will rank your page.
High-quality law firm internet marketing in Columbia, Missouri does two things:
● SEO grows the quantity of prospective clients that your practice can reach
● It distills those potential clients further into quality leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance a search engine gives your website.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most lawyers understand paid law firm advertising. Long before the explosion of internet marketing, this was how you found your clients. And there, is still a place for paid ads.
In many cases, paid ads together with organic law firm SEO is a great way to make your marketing efforts work towards both immediate and long-term goals.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly grow your law practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a house.
Search Engine Optimization is a comprehensive approach and investment with long-lasting targets in mind. It builds on itself and allows your clients to find you when they need you most via a google search. The best thing about good legal SEO marketing in Columbia, Missouri is that this type of marketing has the capability to drive clients to your office for years to come.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Columbia, Missouri law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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