We don’t have a J.D. and you probably don’t know much about SEO. Herein lies what business synergy is all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Columbia, South Carolina lawyer, you already understand that your competition is intense. And you are aware that growing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your practice.
In today’s technology-driven society, much of this valuable exposure will come in the form of an online search. As millennials become older, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are top rated Columbia, South Carolina internet marketing specialists who recognize our current virtual landscape and know how to direct new clients to your digital front door with industry-tested techniques and strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to your short-term and long-term business goals.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with about 74 percent proceeding to a law firm’s web page for additional action. Propelling what your potential clients find on that search is good, solid SEO. In other words, an internet search is how your potential clients are searching for you.
But are your potential clients finding you – or your competitors?
When creating a successful internet strategy for your law firm, we focus on several important areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content such as landing pages, blog posts, articles, and press releases. In addition, we use the power of social media to drive both humans and google to your online properties.
● We research your primary competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, assess, and analyze your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital strategies that let a search engine to find your business, comprehend who you are, where you are, and how relevant you are to the search. With Google, user relevance is the the most important driver of how the search engine will rank your website.
High-quality law firm internet marketing in Columbia, South Carolina does two things:
● SEO expands the number of potential clients that your law office can reach
● SEO distills those potential clients further into high quality conversions or conversions
Your firm’s website’s authority and relevance increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm marketing. Long before the explosion of web marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
In many cases, paid digital advertising in tandem with organic law firm search engine optimization is a great way to make your marketing work towards both immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can immediately expand your law firm while preparing your business for success in the long run. Think of paid ads like renting a condo and SEO like building a your own house.
SEO is a total technique and expenditure with long-term targets in mind. Great SEO builds on itself and allows your potential clients to find you when they need you most via an online search. The best thing about good legal natural search engine optimization marketing in Columbia, South Carolina is that this type of marketing has the capacity to drive potential clients to your virtual door for many years to come.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Columbia, South Carolina law firms. We know, understand, and love legal internet marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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