The folks at BSP Marketing don’t have a J.D. and you probably don’t know a lot about search engine optimization. And this is what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Concordia Gardens, Indiana lawyer, you already recognize that your competition is intense. And you are aware that developing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s internet-driven world, much of this valuable exposure will come via an internet search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
We are experienced Concordia Gardens, Indiana internet marketing specialists who recognize our current digital landscape and know how to direct new business to your virtual doorstep with cutting edge strategies. No matter if you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to achieving your short-term and long-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
Are they finding you – or your competitors?
When it comes to executing your online law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place you ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both people to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We track, measure, and evaluate your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are located, and how relevant you are to their users. When it comes to Google, user relevance is the number one factor of how they will rank your website.
High-quality law firm internet marketing in Concordia Gardens, Indiana does two things well:
● SEO expands the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys understand paid law firm marketing. Before the surge of internet marketing, paid ads were how you found clients. And there, is still a place for paid advertising.
In fact, paid ads together with organic law firm SEO is a great way to make your marketing efforts work towards both immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can immediately expand your practice while making sure your business is prepared for success in the long run. Think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a total approach and expenditure with long-term objectives in mind. It builds on itself and enables your clients to find your law office when they need you most via an internet search. The best thing about good legal SEO marketing in Concordia Gardens, Indiana is that internet marketing has the capacity to drive potential clients to your door for years to come.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service digital marketing company devoted to serving top Concordia Gardens, Indiana law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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