The folks at BSP Marketing don’t have a J.D. and, chances are, you probably don’t know very much about search engine optimization. And this is what business synergy is all about. Because each one of us can’t be an authority on every topic, we rely on authorities in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Corona, New York attorney, you already recognize that competition is fierce. And you know that expanding your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s technology-driven world, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your digital presence is. We are knowledgeable Corona, New York online marketing professionals who understand our current virtual landscape and understand how to to direct business to your virtual doorstep with industry-tested techniques and tactics. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right SEO techniques in place should be fundamental to achieving both your long-term and short-term business objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of individuals seeking legal advice will use an internet search engine, with about 74 percent moving on to a firm’s website for further action. Determining what users find on that search is good, solid search engine optimization. To put it another way, an internet search is how your prospective clients are searching for you.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we utilize the power of social to drive both humans and google to your website.
● We conduct ongoing research of your primary competitors to evaluate what they do well – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, measure, and evaluate your website analytics to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital techniques that let a search engine to find your business, understand what you do for a living, where your business is located, and how relevant you are to the search. With Google, that user relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Corona, New York does 2 things:
● SEO grows the amount of prospective clients that your practice can reach
● It distills those potential clients further into high quality leads or conversions
As new and informative content is added, your site’s relevance builds.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your site to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid legal advertising. Before the growth of online marketing, paid ads were how you found prospective clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your law firm while preparing your business for success in the long run. Think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and expenditure with long-term aims in mind. It builds on itself and enables your clients to find your law office when they need you most via an online search. The very best thing about good law firm SEO marketing in Corona, New York is that this type of marketing has the capacity to steer potential clients to your door for many years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Corona, New York law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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