The folks at BSP Marketing don’t have a law degree and, chances are, you probably don’t know a lot about SEO. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Covington Dells, Indiana attorney, you already know that competition is fierce. And you know that developing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings clients to your law practice.
In today’s internet-driven society, much of this valuable exposure will come via an online search. As millennials become older, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
We are top rated Covington Dells, Indiana internet marketing professionals who understand our current digital landscape and how to direct new business to your virtual front door with cutting edge strategies. Whether you are a solo practitioner on a tight budget or a large firm that needs a marketing tune-up, having the right Search Engine Optimization strategy in place is key to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with about 74 percent moving on to visit the firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competition?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and google to your website.
● We conduct ongoing research of your competitors to see what they do well – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical online strategies that let a search engine to “find” you, comprehend who you are, where you are, and how relevant your business is to their users. With Google, user relevance is the the most important factor of how they will rank your website.
What high quality law firm internet marketing in Covington Dells, Indiana does is twofold.
● SEO broadens the quantity of prospective clients that you reach
● It distills those potential clients further into high quality leads or conversions
Your firm’s website’s authority grows with each new piece of content added.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, organic or natural” SEO enables your online property to build on itself and connect to other well-regarded websites to support your improving authority.
Most lawyers already understand paid law firm marketing. Before the growth of online marketing, paid ads were how you found your clients. And there, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. In this way, you can quickly expand your practice while preparing your business for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a total technique and investment with long-term targets in mind. It builds on itself and enables your clients to find your law office when they need you most via a web search. The very best thing about good law firm natural search engine optimization marketing in Covington Dells, Indiana is that this type of marketing has the ability to drive potential clients to your virtual door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Covington Dells, Indiana law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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