The folks at BSP Marketing don’t have a Juris Doctorate and, chances are, you probably don’t know a lot about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Cumberland, Georgia lawyer, you already recognize that competition is intense. And you are aware that growing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings new clients to your door.
In today’s technology-driven society, a lot of this valuable exposure will come via an online search. As millennials become older, as older generations become more computer literate, as traditional media is dying around us, SEO represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your digital presence is. We are knowledgeable Cumberland, Georgia online marketing professionals who understand our digital landscape and understand how to to direct new business to your virtual front door with cutting edge techniques and strategies. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right SEO techniques in place should be foundational to accomplishing your long-term and short-term organizational objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competitors?
As your SEO strategists, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, articles, blog posts, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We keep track of, measure, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO) is a series of highly technical online methods that allow a search engine to find your business, comprehend who you are, where you are, and how relevant you are to their users. When it comes to most major search engines, including Google, that relevance is the number 1 driver of how high that search engine will rank your page.
What good law firm SEO in Cumberland, Georgia does is twofold.
● It grows the number of potential clients that your practice can reach
● It distills those potential clients further into quality conversions or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The bigger your web of authority, the more importance Google assigns your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid law firm marketing. Long before the explosion of online marketing, this was how you found your clients. And of course, is still a place for paid ads.
In fact, paid digital advertising in tandem with organic law firm SEO is a great way to make your marketing work towards both immediate and long-term business goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately grow your law firm while making sure your business is prepared for long-term success. Think of paid advertising like renting an apartment and search engine optimization like building a your own house.
SEO is a comprehensive approach and expenditure with long-lasting goals in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via a google search. The best thing about good law firm SEO marketing in Cumberland, Georgia is that it has the capacity to steer potential clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing company devoted to serving top Cumberland, Georgia law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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