Our team doesn’t have a J.D. and you probably don’t know much about search engine optimization. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Denver, Colorado lawyer, you already recognize that your competition is intense. And you know that growing your law practice means being seen by the right people at the right time. That exposure, is the single most important thing that brings new clients to your law practice.
In today’s technology-driven society, a lot of this exposure will come via an online search. As millennials turn into adults, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your digital presence has become. We are knowledgeable Denver, Colorado online marketing specialists who understand our current digital landscape and know how to to direct business to your virtual doorstep with cutting edge methods and tactics. With us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a new marketing strategy, having the right search engine optimization practices in place should be foundational to achieving your short-term and long-term business objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, articles, blog posts, and press releases. In addition, we use the power of social to drive both people to your online properties.
● We research your competitors to see where they excel – and study where they drop the ball. We then take their best ideas and make them better.
● We monitor, assess, and evaluate your website analytics to make sure that you are staying at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that let a search engine to “find” you, comprehend who you are, where your business is located, and how relevant you are to the search. With Google, user relevance is the number one factor of how they will rank your page.
High-quality law firm internet marketing in Denver, Colorado does two things:
● It broadens the number of potential clients that you reach
● It distills those potential clients further into quality leads or conversions
As informative and helpful content is added, your site’s relevance and authority builds.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” search engine optimization enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm advertising. Long before the explosion of web marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing long-term and immediate targets.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you organically. This way you can immediately grow your law firm while preparing your business for success in the long run. Think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a total technique and investment with long-term objectives in mind. It builds on itself and allows your clients to find you when they need you most via a web search. The best thing about good legal SEO marketing in Denver, Colorado is that it has the capability to steer clients to your office for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Denver, Colorado law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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