Our team doesn’t have a law degree and you probably don’t know much about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Detroit, Michigan attorney, you already know that your competition is fierce. And you are aware that expanding your legal practice means being seen by the right clients at the right time. That exposure, is the single most important thing that brings clients to your practice.
In today’s internet-driven world, much of this valuable exposure will come in the form of an online search. As millennials turn into adults, and as older generations become more computer savvy, as traditional media is receding, search engine optimization represents your competitive advantage.
At BSP Marketing, we understand how important your digital presence is. We are knowledgeable Detroit, Michigan online marketing specialists who understand our current virtual landscape and know how to to direct new business to your virtual doorstep with cutting edge methods and strategies. With us on your team, you will compete with confidence. Regardless if you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to accomplishing both your long-term and short-term business goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website to determine further action. Moving forward what users find on that search is good, solid SEO.
But are they finding you – or your competitors?
When creating a successful internet strategy for your practice, we focus on several key areas.
● We develop and optimize your website from the ground up into a 24/7 client-generating machine.
● Our team expands your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally place you ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, blog posts, articles, and press releases. In addition, we utilize the power of social to drive both humans and search engines to your online properties.
● We research your competitors to evaluate where they excel – and study where they drop the ball. We then take your competitors best ideas and make them better.
● We track, assess, and analyze your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant your business is to the search. With Google, relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Detroit, Michigan does two things:
● Internet marketing broadens the quantity of potential clients that you reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your website’s relevance and authority increases with each new piece of content added.
The larger your web of authority, the more importance a search engine assigns your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers already understand paid law firm advertising. Before the growth of internet marketing, this was how you found clients. And of course, is still a place for paid advertising.
Paid digital advertising in tandem with organic legal SEO may be a good way to make your marketing work both your immediate and long-term objectives.
Because paid advertising is immediate you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. In this way, you can immediately expand your law practice while preparing your business for long-term success. You may wish to think of paid ads like renting an apartment and search engine optimization like building a house.
Search Engine Optimization is a holistic approach and investment with long-term targets in mind. Great SEO builds on itself and makes it possible for your clients to find you when they need you most via an online search. The best thing about good legal SEO marketing in Detroit, Michigan is that it has the capacity to steer clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing company devoted to serving top Detroit, Michigan law firms. We know, understand, and love legal online marketing. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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