Our team doesn’t have a Juris Doctorate and, chances are, you probably don’t know much about search engine optimization. Herein lies what business synergy is all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Durham, North Carolina attorney, you already recognize that competition is intense. And you are aware that developing your legal practice means getting in front of the right people at the right time. That exposure, is the single most important thing that brings clients to your office.
In today’s technology-driven world, much of this exposure will come in the form of a Google search. As millennials become older, as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we recognize how essential your virtual presence is. We are knowledgeable Durham, North Carolina online marketing professionals who understand our current digital landscape and know how to to direct new clients to your virtual doorstep with industry-tested methods and tactics. Together with us, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that needs a tune-up in your maketing strategy, having the right search engine optimization techniques in place should be fundamental to accomplishing both your long-term and short-term organizational objectives.
Call us (929) 362 6419.
You don’t need to believe us. Based on a study by the National Law Review, 96 percent of people looking for legal advice will use a search engine, with 74 percent moving on to a law firm’s web page for further action. Determining what users find on that search is good, solid search engine optimization. To put it another way, this is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
When it comes to executing your virtual law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website from the ground up into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally put you ahead of your competitors.
● Our team creates original, engaging, keyword-driven content such as money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We research your competitors to evaluate where they excel – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We track, measure, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced online techniques that allow a search engine to find your business, comprehend who you are, where you are, and how relevant your business is to their users. When it comes to Google, user relevance is the the most important factor of how they will rank your page.
High-quality law firm internet marketing in Durham, North Carolina does two things well:
● SEO increases the number of prospective clients that you reach
● Internet marketing distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With each new high-quality content addition and strategy implementation, your online properties become more powerful.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded websites to support your improving authority.
Most attorneys already understand paid law firm marketing. Long before the surge of online marketing, this was how you found clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing may be a good way to combine your firm’s marketing immediate and long-term objectives.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can immediately expand your law practice while preparing your business for long-term success. Think of paid advertising like renting an apartment and SEO like building a house.
Search Engine Optimization is a holistic technique and investment with long-lasting objectives in mind. It builds on itself and makes it possible for your clients to find you when they need you most via a web search. The very best thing about good legal natural search engine optimization marketing in Durham, North Carolina is that internet marketing has the capacity to steer clients to your virtual door for many years in the future.
Absolutely no paid advertising will do that for you.
At BSP Marketing we are, a full-service internet marketing agency devoted to serving top Durham, North Carolina law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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