Our team doesn’t have a J.D. and you probably don’t know much about SEO. And this is what business synergy is all about. Since no one can be an authority on every topic, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to become an authority on SEO.
As a East Lynn, West Virginia attorney, you already recognize that competition is intense. And you are aware that growing your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s technology-driven world, much of this valuable exposure will come via an online search. As millennials turn into adults, as older generations become more computer savvy, as traditional media is dying around us, SEO represents your competitive advantage.
At BSP Legal Marketing, we know how important your digital presence has become. We are knowledgeable East Lynn, West Virginia internet marketing specialists who understand our virtual society and know how to to direct new business to your virtual front door with top of the line methods and tactics. Together with us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right SEO techniques in place should be fundamental to achieving your long-term and short-term law practice goals.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to visit the firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● We develop and optimize your website into an around-the-clock client-generating machine.
● We expand your internet properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally place your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as landing pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to evaluate what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of practiced digital methods that let a search engine to find your business, understand who you are, where you are, and how relevant your business is to their users. With Google, that user relevance is the number one factor of how the search engine will rank your website.
High-quality law firm internet marketing in East Lynn, West Virginia does two things:
● Internet marketing expands the number of potential clients that your law office can reach
● Internet marketing distills those potential clients further into quality leads or conversions
Your firm’s website’s authority grows with each new piece of content added.
The larger your web of authority, the more importance Google gives your website.
This, in turn, improves your website rankings.
Thus, “Organic” SEO enables your site to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid legal advertising. Before the surge of web marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital ads in tandem with organic law firm SEO marketing is a good way to combine your firm’s marketing immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more clients will find you online. This way you can quickly grow your practice while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a total approach and investment with long-lasting aims in mind. Great SEO builds on itself and makes it possible for your potential clients to find you when they need you most via an online search. The very best thing about good law firm natural search engine optimization marketing in East Lynn, West Virginia is that it has the ability to steer potential clients to your door for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service internet marketing agency devoted to serving top East Lynn, West Virginia law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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