We don’t have a law degree and, chances are, you probably don’t know much about SEO. And this is what business relationships are all about. Because each one of us can’t be an authority on everything, we rely on experts in other areas to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a East Sharpsburg, Pennsylvania attorney, you already understand that competition is fierce. And you are aware that developing your legal practice means getting in front of the right clients at the right time. You know that exposure is the single most important thing that brings clients to your office.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials become older, and as older generations become more computer savvy, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
We are experienced East Sharpsburg, Pennsylvania internet marketing specialists who understand our current virtual landscape and how to direct new business to your digital doorstep with industry-tested strategies. No matter if you are a solo practitioner on a budget or a large firm that needs a marketing tune-up, having the right SEO practices in place should be foundational to accomplishing your long-term and short-term business goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use an online search, with 74 percent moving on to a firm’s website to determine further action. Propelling what users find on that search is good, solid SEO.
Are your potential clients finding you – or your competition?
When it comes to executing your digital law firm marketing, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we quite literally put your practice ahead of your competition.
● Our team creates original, engaging, keyword-driven content such as money pages, articles, blog posts, and press releases. In addition, we use the power of social media to drive both humans and search engines to your website.
● We research your competitors to see what they do well – and where they drop the ball. We then take your competition’s best ideas and make them better.
● We monitor, assess, and analyze your data to ensure that you are keeping competitive.
Search engine optimization (or SEO) is a series of highly technical digital strategies that let a search engine to “find” you, comprehend what you do for a living, where you are, and how relevant your business is to the search. With Google, that user relevance is the number one most important factor of how high that search engine will rank your page.
What good law firm SEO in East Sharpsburg, Pennsylvania does is twofold.
● SEO broadens the amount of potential clients that you reach
● It distills those potential clients further into high quality conversions or leads or conversions
Your site’s value expands exponentially, with each new strategy implementation and high-quality content addition.
The larger your web of authority, the more importance Google assigns your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your online property to build on itself and connect to other well-regarded sites to support your improving authority.
Most lawyers understand paid law firm marketing. Before the explosion of web marketing, paid ads were how you found prospective clients. And there, is still a place for paid advertising.
In fact, paid ads together with organic law firm SEO is a good way to make your marketing work towards both immediate and long-term goals.
Because paid advertising is quick you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you organically. This way you can quickly expand your law firm while making sure your business is prepared for success in the long run. You may wish to think of paid ads like renting an apartment and search engine optimization like building a your own house.
Search Engine Optimization is a holistic technique and investment with long-term aims in mind. It builds on itself and enables your potential clients to find your law office when they need you most via an internet search. The best thing about good law firm natural search engine optimization marketing in East Sharpsburg, Pennsylvania is that this type of marketing has the ability to steer potential clients to your door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing agency devoted to serving top East Sharpsburg, Pennsylvania law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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