The folks at BSP Marketing don’t have a Juris Doctorate and you probably don’t know a lot about SEO. Herein lies what business synergy is all about. Since no one can be an authority on everything, we rely on authorities in other fields to support us and to help us grow.
At BSP Marketing, we have chosen to be an authority on SEO.
As a Eastwood, Florida attorney, you already know that competition is fierce. And you know that growing your legal practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your law practice.
In today’s internet-driven world, a lot of this valuable exposure will come via a Google search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your competitive advantage.
At BSP Marketing, we know how essential your online presence has become. We are knowledgeable Eastwood, Florida internet marketing specialists who understand our digital society and know how to to direct business to your virtual doorstep with top of the line techniques and strategies. With us on your team, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that requires a new marketing strategy, having the right SEO techniques in place should be foundational to achieving your short-term and long-term business objectives.
Call us (929) 362 6419.
According to the National Law Review, 96 percent of people seeking legal advice will use a search engine, with about 74 percent moving on to a firm’s website for further action. Moving forward what users find on that search is good, solid search engine optimization practices.
But are your potential clients finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● Our team develops and optimizes your website into a 24/7 client-generating machine.
● We expand your online properties beyond your website with multiple fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we quite literally put you ahead of your competition.
● We create original and engaging, keyword-driven content including landing pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both people to your website.
● We conduct ongoing research of your competitors to evaluate where they excel – and where they drop the ball. We then take your competitors best ideas and make them better.
● We monitor, measure, and analyze your website analytics to ensure that you stay at the top.
Search engine optimization (or SEO as it is commonly called) is a series of highly technical digital strategies that allow a search engine to find your business, comprehend who you are, where your business is located, and how relevant you are to the search. With Google, relevance is the number one driver of how that search engine will rank your page.
High-quality law firm internet marketing in Eastwood, Florida does two things well:
● Internet marketing broadens the amount of prospective clients that your law office can reach
● It distills those potential clients further into high quality leads or conversions
Your firm’s website’s authority increases with each new piece of content added.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your page rankings.
Thus, organic or natural” SEO enables your website to build on itself and connect to other well-regarded websites to support your growing authority.
Most attorneys already understand paid law firm advertising. Before the surge of online marketing, this was how you found prospective clients. And of course, is still a place for paid ads.
Paid digital advertising in tandem with organic law firm SEO is a good way to combine your firm’s marketing immediate and long-term goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly grow your practice while preparing your business for success in the long run. Think of paid ads like renting a condo and search engine optimization like building a house.
SEO is a holistic approach and expenditure with long-term objectives in mind. Great SEO builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The best thing about good legal SEO marketing in Eastwood, Florida is that it has the capacity to steer clients to your virtual door for years to come.
No paid advertising will do that for you.
At BSP Marketing we are, a full-service digital marketing company devoted to serving top Eastwood, Florida law firms. We know, understand, and love legal SEO. And most importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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