We don’t have a Juris Doctorate and, chances are, you probably don’t know very much about search engine optimization. Herein lies what business relationships are all about. We rely on authorities in other fields to support us and help us grow because none of us can be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Elizabeth, New Jersey lawyer, you already recognize that your competition is intense. And you are aware that expanding your law practice means being seen by the right clients at the right time. You know that exposure is the single most important thing that brings new clients to your law practice.
In today’s internet-driven world, a lot of this valuable exposure will come in the form of a Google search. As millennials turn into adults, as older generations become more computer literate, as traditional media is dying around us, search engine optimization represents your firm’s competitive advantage.
At BSP Legal Marketing, we know how important your online presence has become. We are experienced Elizabeth, New Jersey internet marketing specialists who understand our virtual landscape and understand how to to direct new business to your virtual doorstep with cutting edge methods and tactics. With us, you can compete with confidence. Whether you are a solo practitioner on a tight budget or a big firm that needs a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving your long-term and short-term organizational goals.
Call us (929) 362 6419.
According to a study by the National Law Review, 96 percent of individuals seeking legal advice will use a search engine, with 74 percent moving on to visit the firm’s website to determine further action. Propelling what users find on that search is good, solid search engine optimization practices.
Are they finding you – or your competition?
When creating a successful internet strategy for your legal practice, we focus on several key areas.
● We develop and optimize your website into a 24/7 client-generating machine.
● We expand your internet properties beyond your website with several fully-optimized Google My Business listings and skillful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● Our team creates original and engaging, keyword-driven content including money pages, blog posts, articles, and press releases. In addition, we utilize the power of social media to drive both humans and search engines to your online properties.
● We conduct ongoing research of your competitors to see where they excel – and where they drop the ball. We then take their best ideas and make them better.
● We keep track of, assess, and evaluate your data to make sure that you are staying at the top.
Search engine optimization (or SEO) is a series of highly technical digital strategies that allow a search engine to “find” you, comprehend what you do for a living, where your business is located, and how relevant you are to the search. With Google, user relevance is the the most important factor of how the search engine will rank your page.
High-quality law firm internet marketing in Elizabeth, New Jersey does two things:
● It increases the number of potential clients that your law office can reach
● SEO distills those potential clients further into high quality leads or conversions
As informative and helpful content is added, your website’s relevance and authority builds.
The bigger your web of authority, the more importance a search engine gives your online presence.
This, in turn, improves your website rankings.
Thus, organic or natural” search engine optimization enables your website to build on itself and connect to other well-regarded sites to support your growing authority.
Most attorneys already understand paid legal marketing. Long before the explosion of web marketing, this was how you found clients. And there, is still a place for paid advertising.
Paid ads together with organic law firm SEO is a good way to make sure your marketing works with both your immediate and long-term targets.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. In this way, you can quickly expand your law practice while preparing your business for long-term success. Think of paid ads like renting an apartment and SEO like building a your own house.
Search Engine Optimization is a holistic approach and investment with long-term goals in mind. Great SEO builds on itself and enables your clients to find your law office when they need you most via a google search. The best thing about good legal SEO marketing in Elizabeth, New Jersey is that it has the capacity to steer potential clients to your office for many years in the future.
No paid advertising will do that for you.
BSP Legal Marketing is, a full-service digital marketing agency devoted to serving top Elizabeth, New Jersey law firms. We know, understand, and love legal online marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, call us today (929) 362 6419.
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