We don’t have a J.D. and you probably don’t know a lot about SEO. And this is what business synergy is all about. We rely on authorities in other fields to support us and help us grow because each of us can’t be an authority on everything.
At BSP Marketing, we have chosen to become an authority on SEO.
As a Escondido, California lawyer, you already understand that competition is fierce. And you know that growing your law practice means being seen by the right people at the right time. You know that exposure is the single most important thing that brings clients to your door.
In today’s internet-driven society, a lot of this exposure will come in the form of an internet search. As millennials turn into adults, and as older generations become more computer literate, as traditional media is receding, search engine optimization represents your firm’s competitive advantage.
At BSP Marketing, we know how essential your digital presence is. We are knowledgeable Escondido, California online marketing specialists who understand our current digital landscape and know how to to direct new clients to your virtual doorstep with top of the line techniques and tactics. With us on your team, you will compete with confidence. Whether you are a solo practitioner on a tight budget or a large firm that requires a new marketing strategy, having the right search engine optimization techniques in place should be fundamental to achieving both your short-term and long-term business objectives.
Call us (929) 362 6419.
You don’t have to believe us. According to the National Law Review, 96 percent of people looking for legal advice will use an internet search engine, with 74 percent moving on to a firm’s website for additional action. Propelling what users find on that search is good, solid SEO. In other words, an internet search is how your potential clients are searching for you.
Are your potential clients finding you – or your competitors?
As your SEO strategists, we focus on several important areas.
● Our team develops and optimizes your website into an around-the-clock client-generating machine.
● Our team expands your online properties beyond your website with several fully-optimized Google My Business listings and masterful citation and link-building service. It is here that we literally place your practice ahead of your competitors.
● We create original and engaging, keyword-driven content such as money pages, press releases, blog posts, and articles. In addition, we use the power of social to drive both humans and google to your online properties.
● We research your competitors to see what they do well – and study where they drop the ball. We then take your competition’s best ideas and make them better.
● We keep track of, measure, and analyze your data to ensure that you stay at the top.
Search engine optimization (or SEO) is a series of practiced online methods that allow a search engine to find your business, comprehend who you are, where you are, and how relevant you are to the search. When it comes to most major search engines, including Google, user relevance is the number one driver of how high that search engine will rank your page.
What good law firm internet marketing in Escondido, California does is twofold.
● SEO expands the number of prospective clients that your law office can reach
● SEO distills those potential clients further into high quality leads or conversions
Search engines view your authority as growing exponentially. With every new high-quality content addition and strategy implementation, your online properties become even more powerful.
The bigger your web of authority, the more importance Google gives your online presence.
This, in turn, improves your page rankings.
Thus, “Organic” SEO enables your online property to build on itself and connect to other well-regarded websites to support your growing authority.
Most lawyers understand paid legal marketing. Before the surge of web marketing, this was how you found prospective clients. And there, is still a place for paid advertising.
In fact, paid ads in tandem with organic law firm SEO is a great way to make your marketing efforts work towards both long-term and immediate goals.
Because paid advertising is instant you can quickly grow your client base using paid ads. With SEO, over time, more potential clients will find you online. This way you can quickly expand your law practice while making sure your business is prepared for long-term success. You may wish to think of paid advertising like renting a condo and search engine optimization like building a your own house.
SEO is a total technique and investment with long-lasting aims in mind. It builds on itself and makes it possible for your potential clients to find your law office when they need you most via an online search. The best thing about good law firm SEO marketing in Escondido, California is that it has the capability to steer potential clients to your office door for many years in the future.
No paid advertising will do that for you.
BSP Marketing is, a full-service internet marketing agency devoted to serving top Escondido, California law firms. We know, understand, and love legal internet marketing. And more importantly, our results speak for themselves. For a case study or to speak with a customer, contact us today (929) 362 6419.
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